Fusion For Profit

HOW MARKETING & FINANCE CAN WORK TOGETHER TO CREATE VALUE
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     Dr. Jagpal’s first interdisciplinary book, Marketing Strategy and Uncertainty, Oxford University Press (1999), has been acclaimed by business executives and the media. In addition, Dr. Jagpal’s contributions in this book have been recognized by internationally known academics in different fields including marketing, economics, corporate strategy, statistics, management science, psychometrics, econometrics, management, and finance. 
 

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