Background

     Dr. Sharan Jagpal is an acknowledged expert in a number of fields including marketing, finance, econometrics, and strategy. In particular, he has pioneered Markusion: the fusion of marketing and finance. He has also had extensive experience in executive training and developing customized courses for top-level executives in the United States, China, Japan, Singapore, and India.

     Dr. Jagpal’s multidisciplinary contributions to the theory and practice of management have been recognized by numerous business executives in different industries ranging from manufacturing to services. His managerial contributions have also been recognized by major academics in numerous fields including marketing, strategy, finance, economics, and statistics. These include Harry Markowitz, Nobel prizewinner in economics and inventor of modern portfolio theory in finance, and world-famous scholars in different fields at such prestigious institutions as Harvard, Stanford, UCLA, the Wharton School, London Business School, Northwestern, and Columbia.

     Dr. Jagpal holds a B.Sc. (Economics Honors) Degree from the London School of Economics and the M.B.A., M. Phil., and Ph.D. degrees from Columbia University.

Consulting and Research

     Dr. Jagpal’s consulting and research focus on developing customized, state-of-the-art models for decision-making in the multiproduct company. These models span a number of functional areas (e.g., economics, finance, and marketing) and empirical methodologies (e.g., statistics, econometrics, and psychometrics). A key differentiating point is that these models can be implemented using routinely available data or data that companies can easily collect.

     Dr. Jagpal’s consulting and research expertise include developing marketing models to address real-world problems faced by multiproduct companies under uncertainty. Other areas of Dr. Jagpal’s expertise include:

• Marketing strategy
• Measuring advertising effectiveness
• Designing sales force compensation plans
• New product design, pricing, and launches
• Consumer behavior
• Forecasting
• Optimizing channels of distribution
• Choosing optimal polices for strategic alliances, mergers and acquisitions
• Internet marketing and how it needs to work with standard marketing approaches
• Pharmaceutical marketing

     Recently, Dr. Jagpal has designed new methods for pricing product bundles, market segmentation, and new product design when sales data are unobservable. His current projects include new strategies for pricing auctions on the Internet, and performing segmentation across product portfolios in the pharmaceutical and Internet industries.

     Dr,. Jagpal has published many papers in prestigious journals in marketing and other fields including economics, finance, statistics, and psychometrics. These journals include Marketing Science, Journal of Marketing Research, Journal of Advertising Research, International Economic Review, Journal of Business, and the Journal of Classification.

     Dr. Jagpal’s first interdisciplinary book, Marketing Strategy and Uncertainty, Oxford University Press (1999), has been acclaimed by business executives and the media. (For detailed evaluations click here) In addition, Dr. Jagpal’s contributions in this book have been recognized by internationally known academics in different fields including marketing, economics, corporate strategy, statistics, management science, psychometrics, econometrics, management, and finance.