What's MarkusionTM
MarkusionTM equals Marketing + Fusion (of different business disciplines). Regardless of which department you work in, you work in marketing. Every individual in the organization touches marketing in either a direct or an indirect way. At the end of the day, whatever you do, you’re always selling something.
Questions about or issues regarding areas that seem light years away from marketing, like how to compensate employees or whether the company should invest in a new factory or how to determine how much to produce, all have an impact on the marketing of your widget.
What is MarkusionTM?
MarkusionTM is a rigorous and practical methodology for decision-making based on the fusion of functional areas and disciplines. The corporate world is typically structured in function-based silos. The result is that the CEO and senior management are left with the task of integrating all functions within the organization and focusing on the ‘big picture’ of shareholder value. The academic world also tends to be structured in discipline-based silos such as marketing, finance, human resources, and supply chain management. The result is that standard business models provide limited guidance to managers in solving the real-world problems they face, such as the problems posed by potentially inaccurate and incomplete information.
At MarkusionTM we have one overarching goal: how to fuse marketing, finance, and other functional skills to drive long-run value. Towards this end, we have developed practical and rigorous solutions based on objective metrics and sophisticated analyses; in many cases, we can perform the analyses using data that are routinely collected by organizations.