Economics and Finance
Harry Markowitz, Nobel Prizewinner in economics and inventor of modern portfolio theory (from the Foreword to Jagpal’s book, Marketing Strategy and Uncertainty):
“Professor Jagpal’s pioneering book moves us forward towards a detailed, integrated theory of the firm.”
Marketing
Donald G. Morrison, William E. Leonhard Professor, UCLA, founding editor of Marketing Science (the premiere journal in marketing) and former Editor-in-Chief of Management Science (a top-tier multidisciplinary journal):
“The author [Jagpal] has done an excellent job of integrating the relevant economic and finance theories into an overall theory of marketing…A major contribution.”
Naufel Vilcassim, Professor and Associate Dean, London Business School:
“This [Jagpal’s] book provides an interesting perspective by integrating economic and finance theories in the analysis of strategic marketing issues…There is no book currently available that adopts the approach taken by the author.”
Emine Sarigollu, Associate Dean, School of Management, McGill University, from a book review in the Journal of Marketing Research (February 2000):
“This [Jagpal’s] pioneering book is the first to develop a modern theory of marketing under uncertainty.”
Consumer Behavior and Psychology
Richard P. Bagozzi, J. Hugh Liedtke Professor of Management and Professor of Psychology, Rice University:
“Dr. Jagpal has crafted a splendid book…It presents management at its best, bursting with ideas and policies for practice, yet grounded in scientific principles….A remarkable piece of scholarship.”
Marketing and Corporate Strategy
Professor Kamel Jedidi, Head of the Marketing Dept., Columbia University, from a book review in the Journal of Classification (1999):
“This pioneering and unconventional book develops analytical solutions and empirical methods to deal with fundamental but neglected problems in marketing strategy.”
Professor Das Narayandas, James J. Hill Professor of Business Administration and Chairperson of the Business Marketing Strategy Program, Harvard Business School:
“This pioneering book integrates several fields including marketing, finance, and economics.”
Arvind Rangaswamy, Jonas H. Anchel Professor of Business Administration and Director of the eBusiness Research Center, Pennsylvania State University:
“This book is a major contribution that brings systematic thinking to …the strategy area.”
Professor Sundar Balakrishnan, University of Washington, from a book review in the Journal of Macromarketing (June 2000):
“This [Jagpal’s] book is unique in content and style. Clearly, this book is a major substantive and methodological contribution to the corporate strategy literature. It also goes a long way toward assisting in the development of an overall theory of marketing and opens up new theoretical and empirical research opportunities.”
Management Science/Operations Research
David G. Luenberger, Stanford University, Department of Management Science and Co-founder of the Department of Engineering Economic Systems and Operations Research (EESOR):
“I consider the book to be excellent. It is different, clear, and right on the mark in terms of substance. Jagpal is obviously a clear thinker who is able to treat theoretical material from an experienced perspective; he presents complex material from an experienced perspective and you get the impression that he has tremendous depth behind what he puts on the page. A truly fine book.”
Managerial Practice
John A. Greco Jr., CEO and president, Direct Marketing Association:
“This [book] is the most organized and comprehensive treatment of the subject matter I have seen. It is essential that marketing professionals and students have the opportunity to deal with the realistic business analysis processes treated by Dr. Jagpal. I was particularly impressed with how Dr. Jagpal successfully separated with surgical precision, the theory from the mathematical support.”
Daniel D. Lynn, CEO, DigitalGrit Inc.:
“This book challenges the executive to be analytical and to make the right decisions for the right reasons…The book will be a critical addition to my business library at home and at work. Any manager who wants to make smart, fact-based decisions will feel the same.”
The Economic Times:
“The author develops solutions that can be implemented, and not solutions that wish away realities. The book will be a valuable read for academicians, researchers, consultants, students of marketing, and practicing executives. It will also be useful for students and researchers in organization strategy as it follows a functionally integrative approach.”
Emine Sarigollu, Associate Dean, School of Management, McGill University, from a book review in the Journal of Marketing Research (2000):
“Because of the book’s unique format and lucid style, the author’s novel ideas are accessible to multiple audiences ranging from senior executives to state-of-the-art researchers in several disciplines.”
Professor Kamel Jedidi, Head of the Marketing Division at Columbia Business School, from a book review in the Journal of Classification (1999):
“Every serious academic and executive who is interested in strategy should read [Jagpal’s] pathbreaking book and reread it as a source book.”