“Using Conjoint Analysis for Market-Level Demand Prediction and Brand Valuation,” (with Kamel Jedidi and Madiha Ferjani), Sawtooth Software Conference, March 2009.

“From Marketing Strategy to Wall Street: Some Empirical Implications,” Marketing Strategy Meets Wall Street Conference, Emory University, January 2009.

“Fusion for Profit: An Introduction,” Beijing Capital Club (2008)

“A Conjoint Approach for Consumer- and Firm-Level Brand Valuation,” Beijing (2008)

“A New Methodology for Measuring Brand Equity,” Shanghai (2008) and Singapore (2008).

“Forecasting Demand for New Products When Sales Data Are Unavailable,” Shanghai, 2006.

“Should Chinese Firms Acquire Foreign Firms?” Beijing, 2006.

“Free Samples, Market Structure, Profits, and Welfare,” (with Menahem Spiegel), Marketing Science Conference, Atlanta, 2005.

 “A General Prelaunch Model for New Pharmaceutical Products,” Pharmaceutical Center, Rutgers Business School, 2005.

“Optimizing Marketing Mix Decisions Given Uncertain and Incomplete Competitive Information,” (with Patrali Chatterjee, Chan Choi, Shibo Li, and Ying Xie), Marketing Science Conference, Atlanta, 2005.

“Duopoly Pricing Under Risk Aversion and Parameter Uncertainty,” (with Chan Choi), HEC-Montreal Conference on Game Theory in Marketing, 2005.

“A Dynamic Satisfaction Model: Risk Aversion and Prospect Theory,” (with Hao Zhao), Marketing Science Conference, The Netherlands, 2004.

 “A New Methodology for Measuring Demand for Pharmaceutical Products,” (with Kamel Jedidi, Roger Green, and Sunil Gupta), Special Academic-Practitioner Marketing Science Conference, Yale University, 2004.

“A New Intentions Model for New Product Forecasting.”  Inaugural Lecture in the TIAA-CREF Series, Binghamton University, 2004.

“A Multibrand Model for New Product Forecasting,” APLD Conference, Philadelphia, 2004.

“Optimizing New Product Strategy Using Patient Simulation,” Anonymous Patient-Level Data Conference, Philadelphia, 2003.

“New Product Forecasting Models,” Columbia Business School, 2003.

“A New Patient Simulation Model and Pre-Launch Forecasting Methodology,” (with Kamel Jedidi, PMSA Pharmaceutical Conference, Philadelphia, 2003.

“A Dynamic Duopoly Pricing Model,” (with Chan Choi), Marketing Science Conference, 2003.

“An Attraction Model for Pre-Launch Evaluation of New Pharmaceutical Products,” Academic-Practitioner Pharmaceutical Conference, New Orleans, 2002.

“A New Concept Testing Model and Forecasting Methodology for Pre-Launch Products,” (with K. Jedidi and M. Jamil), Marketing Science Conference, Wiesbaden, Germany, 2001.

“Measuring Heterogeneous Reservation Prices for Product Bundles,” (with K. Jedidi and P. Manchanda), Marketing Science Conference, UCLA, 2000.

“Dynamic Pricing Policy for Durable Goods in the Presence of Secondhand Markets,” (with Hao Zhao), Marketing Science Conference, UCLA, 2000.