“A Conjoint Approach for Consumer- and Firm-Level Brand Valuation,” Ferjani, Madiha, Kamel Jedidi, and Sharan Jagpal, Journal of Marketing Research (forthcoming).

“Willingness to Pay: Measurement and Managerial Implications,” (with Jedidi, Kamel), in Vithala Rao, Ed., Handbook of Pricing Research in Marketing, Elgar Publishing, (forthcoming).

“Sequential Product Introduction, Market Growth, and Social Welfare,” (with Hao Zhao), Journal of Business Research (forthcoming).

“MCT: A Multibrand Concept-Testing Methodology for New Product Strategy,” (with Kamel Jedidi and Maqbul Jamil), Journal of Product and Innovation Management, (2007), Vol. 24, No. 1, 34-51.

“Effect of Secondhand Markets on the Firm’s Dynamic Pricing and New Product Introduction St

“Duopoly Pricing Under Risk Aversion and Parameter Uncertainty” (with Chan Choi), Journal of Product and Brand Management, (2004), Vol. 13, No. 5, 359-368.

“Do High Prices Signal High Quality? A Theoretical Model and Empirical Results” (with Jukti Kalita and Don Lehmann), Journal of Product and Brand Management, (2004), Vol. 13, No. 4, 279-288.

“Measuring Heterogeneous Reservation Prices for Product Bundles” (with Kamel Jedidi and Puneet Manchanda), Marketing Science, (2003), Vol. 22, No. 1, 107-130.

"A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models," (with Asim Ansari and K. Jedidi).  Marketing Science, (2000),

Vol. 19, No. 4, 328-347.

"STEMM: A General Finite Mixture Structural Equation Model," (with K. Jedidi and W.S. DeSarbo),

Journal of Classification, (1997), Vol. 14, 23-50.

"Finite Mixture Structural Equation Models for Response-Based Segmentation

And Unobserved Heterogeneity," (with K. Jedidi and W. S. DeSarbo), Marketing

Science, (1997), Vol. 16, No. 1, 39-59.

(Note: The abovementioned article has been extensively discussed in Michel Wedel and

Wagner A. Kamakura, Market Segmentation: Conceptual and Methodological

Foundations, Kluwer Academic Publishers, Boston, Mass., 1999, 225-238.)

"The Effect of New Product Announcements and Pre-Announcements on Stock

Price,"(with P. Koku and P. V. Viswanath), Journal of Market-Focused Management,

(1997), Vol. 2, No. 2, 183-199.

"Measuring Internal Reference Price: Some Preliminary Results," (with R.

Chandrashekaran), Pricing Strategy and Practice, (1995), Vol. 3, No. 4, 28-34.

"Is There a Well-Defined Reference Price?" (with R. Chandrashekaran), in Frank Kardes

and Mita Sujan, Eds., Advances in Consumer Research, (1995), Vol. 22, Provo, UT:

Association for Consumer Research, 230-235.

"Competitive Price Strategy and Parameter Uncertainty: A Simulation Study," (with Chan Choi), Proceedings of the Second International Conference of Decision Sciences,

Decision Science Institute, Seoul, Korea, (1993), 673-676.

"Marketing Policies under Uncertainty in a Multidivision Firm," (with John U. Farley),

Mathematical Modeling: An International Journal, (1984), Vol. 5, 129-37.

"Utility Theory, Value Maximization and the Quality Decision under Uncertainty," (with

I.E. Brick), International Economic Review, (June 1984), 369-377.

"Multicollinearity in Structural Equation Models with Unobservable Variables," Journal

of Marketing Research,(November 1982), 431-439.

"Measuring Dynamic Marketing Mix Interactions Using Translog Functions," (with E.F.

Sudit and H. Vinod), Journal of Business, (July 1982), 401-415.

"The Marketing Mix Decision under Uncertainty," (with I.E. Brick), Marketing Science,

Vol. 1, No. 1, (Winter 1982), 79-92.

"A Model of the Effect of Conglomeration and Risk Aversion on Pricing: A Comment,"

(with I.E. Brick), Journal of Industrial Economics, (March 1982), 327-333.

"An Information Theory Approach to the Analysis of Multidimensional Contingency

Tables," (with Baldwin S. Hui), Annual Proceedings of the American Marketing

Association , (1981), 380-383.

"Pricing Strategies When Sales and Cost Are Uncertain," Annual Proceedings of the

American Marketing Association, (1981), 17-19.

"Measuring Joint Advertising Effects in Multiproduct Firms," Journal of Advertising

Research (February 1981), 65-69.

"Monopoly Price-Advertising Decision Making Under Uncertainty," (with I.E. Brick),

Journal of Industrial Economics,(March 1981), 279-285.

"Using Causal Models with Latent Variables to Test Theories of Economic

Development," (with Baldwin S. Hui), Annual Proceedings of the American Statistical

Association (1980).

"Consumer Behavior Models with Unobservables: Measurement Reliability, Internal

Consistency, and Theory Validation," (with Baldwin S. Hui), Annual Proceedings of the

American Marketing Association, (1980), 358-361.

"A Policy-Oriented Test of The Product Life Cycle Theory," (with Baldwin S. Hui), Annual Proceedings of the American Marketing Association , (1980), 390-393.

"Measuring the Advertising-Sales Relationship: A Multivariate Time Series Approach,"

(with Baldwin S. Hui), in J. Leigh and C. Martin, Eds., Current Issues and Research in

Advertising, Division of Research, Ann Arbor: University of Michigan, (1980), 211-227.

"RIDGE: An Integrated Ridge Regression Program," (with Baldwin S. Hui), Journal of

Marketing Research, (November 1979), 571-572.

"A Model of Sales Response to Advertising Interactions," (with E.F. Sudit and H. Vinod), Journal of Advertising Research, (June 1979), 41-47.

"Causal Path Analysis of Joint Multiinput – Multioutput Systems," (with Baldwin S.

Hui), Annual Proceedings of the American Statistical Association (1979).

"The Partial Least Squares (PLS) Approach to Causal Marketing Models with Latent

Variables," (with Baldwin S. Hui), Annual Proceedings of the American Marketing

Association ,(1979), 90-92.

“Theory and Measurement of Joint Marketing Mix Effects and Interactions in

Multiproduct Firms," (with E.F. Sudit), Annual Proceedings of the American Marketing Association ,(1979), 96-98.

"Multicollinearity in Marketing Research: A Comparison of Ridge Regression and

Principal Components Regression," (with Baldwin S. Hui), Proceedings of the Eleventh

Annual Conference of the American Institute of Decision Sciences , (1979), 181-183.

"PCREG: A Principal Components Regression Program for Decision Making," (with

Baldwin S. Hui), Journal of Marketing Research , (November 1979), 570-571.

"The Partial Least Squares Approach to Causal Marketing Models," (with Baldwin S.

Hui), Annual Proceedings of the American Marketing Association (1979), 90-92.

"Causal Path Models with Latent Variables for Decision Making," (with Baldwin S. Hui),

Proceedings of the Eleventh Annual Conference of the American Institute of Decision

Sciences , (1979), 71-73.

"A Quadratic Descent Algorithm for Identifying Time-Varying Parameters of Supply and

Demand Distributions," (with Purnell H. Benson), Annual Proceedings of the American

Statistical Association , (1978).

"Efficiency Measures in Retentive and Expansive Marketing of Financial Services," (with

E.F. Sudit), Industrial Marketing Management , (December 1978), 423-430.

"A Note on 'Multinational Corporate Pricing Policy in the Developing Countries," Journal of International Business Studies, (Spring/Summer 1977), 103-104.

"An Empirical Investigation of the Roles of Personality, Advertising and Word of Mouth

in Determining Consumer Confidence for Established and New Products," in New

Challenges for the Decision Sciences, Donald E. Frederick and J. Guiltinan, Eds.,

(American Institute of Decision Sciences), Amherst, Massachusetts, 1975, 36-39.