Consulting
Dr. Jagpal’s consulting and research focus on developing customized, state-of-the-art models for decision making in the multiproduct company. These models span a number of functional areas (e.g., economics, finance, and marketing) and empirical methodologies (e.g., statistics, econometrics, and psychometrics). A key differentiating point is that these models can be implemented using routinely available data or data that companies can easily collect.
Dr. Jagpal’s consulting and research expertise include developing marketing models to address real-world problems faced by multiproduct companies under uncertainty. Other areas of Dr. Jagpal’s expertise include: - Marketing strategy
- Measuring advertising effectiveness
- Designing sales force compensation plans
- New product design, pricing, and launches
- Consumer behavior
- Forecasting
- Optimizing channels of distribution
- Choosing optimal policies for strategic alliances, mergers, and acquisitions
- Internet marketing and how it needs to work with standard marketing approaches
- Pharmaceutical marketing
Recently, Dr. Jagpal has designed new methods for pricing product bundles, market segmentation, and developing new product designs. His current projects include new strategies for pricing auctions on the Internet and performing segmentation across product portfolios in the pharmaceutical and Internet industries.
Dr. Jagpal has published many papers in prestigious journals in marketing and other fields including economics, finance, statistics, and psychometrics. These journals include Marketing Science, Journal of Marketing Research, Journal of Advertising Research, International Economic Review, Journal of Business, and the Journal of Classification.
Dr. Jagpal’s first interdisciplinary book, Marketing Strategy and Uncertainty, Oxford University Press (1999), has been acclaimed by business executives and the media. (Click here for detailed evaluations.) In addition, Dr. Jagpal’s contributions in this book have been recognized by internationally known academics in different fields including marketing, economics, corporate strategy, statistics, management science, psychometrics, econometrics, management, and finance.